Continuing education: Diplôme Universitaire IP Business Administration, 2^nd academic year, 3^rd semester

Extent: 10 lectures (parts) á 1,5 h (ca. 2 days class lessons); ca. 60 tutorials/chapters á ca. 15 min.

Key Learning Targets:

• Understanding the principles of business organization and the ways to optimize organizational structures
• Understanding the stakeholders and business process landscape of operational IP management
• Understanding the role of information and IT as a driving force for business process management
• Understanding the interplay of service providers and IP departments
• Understanding the concept of quality and the ways to introduce that into IP management

Content

• Part 1 Organizational Optimization
  • Chapter 1: Organizational evolution
  • Chapter 2: Institutional economics and limited rationality
  • Chapter 3: How to optimize an organization?
  • Chapter 4: Business Organization
  • Chapter 5: Organization of R&D
• Part 2 Tasks of IP management in companies
  • Chapter 1: R&D, technology and innovation management
  • Chapter 2: From protecting inventions to optimizing returns of innovation
  • Chapter 3: IP is not patents – integration of different protection mechanisms
  • Chapter 4: From generation to exploitation – lifetime management of IP,
  • Chapter 5: IP compliance, portfolio management, effectiveness and efficiency n
• Part 3 Process Landscape for IP management
  • Chapter 1: Introduction to process management
  • Chapter 2: Business process management (BPM)
  • Chapter 3: IT as a driving force of BPM
  • Chapter 4: Road mapping, value stream mapping, continuous improvement (Kaizen)
  • Chapter 5: KPIs and controlling in IP management, benchmarking
• Part 4 Information management and IT infrastructure for IP management
  • Chapter 1: Information, knowledge and IT management
  • Chapter 2: Information architecture and decision making
  • Chapter 3: Available tools, availability of information
  • Chapter 4: Typical data structure for IP management
  • Chapter 5: Information management for IP
• Part 5 Outsourcing and service integration in IP management
  • Chapter 1: Business organization beyond firm’s boundaries
  • Chapter 2: Organization of R&D and innovation
  • Chapter 3: Insourcing vs. outsourcing, pros and cons of outsourcing,
  • Chapter 4: How to manage outsourcing of IP
  • Chapter 5: Quality control of outsourced services
• Part 6: Cooperation with service partners: Service Level Agreements
  • Chapter 1: Characteristics and quality of services
  • Chapter 2: Total quality management
  • Chapter 3: Signaling in service orientated business (competence, courtesy, credibility, security, access, communication
  • Chapter 4: Service Level Agreements
  • Chapter 5: Managing service partner relationships
• Part 7: Quality of IP management DIN77006
  • Chapter 1: Basics on quality management and standardization, EFQM and ISO 9001
  • Chapter 2: Quality policy, objectives and responsibilities
  • Chapter 3: Stakeholder of IP management, process landscape of IP management,
  • Chapter 4: Risk and opportunity driven decision making,
  • Chapter 5: Internal and external audit
• Part 8
• Part 9
• Part 10