Continuing education: Diplôme Universitaire IP Business Administration, 1^st academic year, 1^st semester

Extent: 10 lectures (parts) á 1,5 h (ca. 2 days class lessons); ca. 60 tutorials/chapters á ca. 15 min.

Key Learning Targets:

• Understanding the role of decision making for valuation issues
• Understanding the concept of value and the context dependence of values
• Understanding different valuation approaches and procedures
• Understanding the role of the valuation context and the valuation model

Content

• Part 1 Decision making in IP management
  • Chapter 1: Introduction to decision making
  • Chapter 2: Decision theory and cognitive biases
  • Chapter 3: Decision process as an interaction process
  • Chapter 4: Descriptive decision theory – decision making
  • Chapter 5: Decision analysis – decision quality
  • Chapter 6: Classification of decisions – basis for valuation
• Part 2 Economics of Intangible Assets
  • Chapter 1: Assets, intangible assets, intellectual capital and intellectual property
  • Chapter 2: Economic relevance of intangible assets
  • Chapter 3: Intangible assets at the balance sheet
  • Chapter 4: IP in economic studies
  • Chapter 5: Economic relevance of IP assets
• Part 3 Value, valuation and object of valuation
  • Chapter 1: Economic values – conception of costs, values, prices
  • Chapter 2: Valuation function and valuation purpose
  • Chapter 3: IP as an investment object – security, uncertainty and risk
  • Chapter 4: Basis of valuation – how to determine a value
  • Chapter 5: Economic characteristics of IP
  • Chapter 6: Object of valuation – clusters, portfolios and cash generating units
• Part 4 Value concepts
  • Chapter 1: Value constitution of IP
  • Chapter 2: Decision values and decision situation
  • Chapter 3: An elementary valuation model
  • Chapter 4: Fundamental value concepts: value-in-use and transfer-value
  • Chapter 5: The role of complementary assets and exploitation for IP values
• Part 5 Valuation approaches
  • Chapter 1: Overview to economic comparison principles for valuation
  • Chapter 2: Value determination based on determinants, indicators and statistical methods
  • Chapter 3: Basic comparison: cost approach
  • Chapter 4: Basic comparison: market approach
  • Chapter 5: Basic comparison: income approach
  • Chapter 6: Typical Procedures – an Overview, from real option to relief-from-royalty
• Part 6 Analysis of valuation contexts
  • Chapter 1: Introduction to analysis of valuation context
  • Chapter 2: Overview of valuation causes
  • Chapter 3: Valuation purpose and valuation goal
  • Chapter 4: Typical variety of valuation addressees
  • Chapter 5: Objectification of valuation
  • Chapter 6: Example for analyzing valuation context
• Part 7: Construction of valuation models
  • Chapter 1: Typical structure of a valuation model
  • Chapter 2: Functions, impacts, appropriation and economic effect: the exploitation of IP
  • Chapter 3: Inside-out vs. outside-in – the direction of valuation analysis
  • Chapter 4: Understanding and modelling the decision to determine decision values
  • Chapter 5: Value determination for value-in-use situations and transfer-values
  • Chapter 6: Example for developing a valuation model
• Part 8 Standards of Valuation
  • Chapter 1: DIN 77100 – Patent valuation
  • Chapter 2: ISO 10668 – Trademark valuation
  • Chapter 3: IDW S5
  • Chapter 4: International valuation standard 210
  • Chapter 5: Comparison, consistency and application of valuation standards
• Part 9 Legal: The 7 pillars of Wisdom
  • Chapter 1: Status of the Patent
  • Chapter 2: Ownership and Contractual Issues
  • Chapter 3: Patentability / Invalidity
  • Chapter 4: Freedom-to-operate
  • Chapter 5: Scope
  • Chapter 6: Circumvention and Breadth of coverage
  • Chapter 7: Detectability and Enforceability
• Part 10 Legal: Role, Consequences and Limits of IP Valuation
  • Chapter 1: Additional Legal Risks
  • Chapter 2: IP and Markets
  • Chapter 3: Assignment of IP Rights
  • Chapter 4: IP Tax Law
  • Chapter 5: Employee’s Inventions / Employee’s Creations
  • Chapter 6: IP Due Diligence