Continuing education: Diplôme Universitaire IP Business Administration, 2^nd academic year, 4^th semester

Extent: 10 lectures (parts) á 1,5 h (ca. 2 days class lessons); ca. 60 tutorials/chapters á ca. 15 min.

Key Learning Targets:

• Understanding the development and business application of IP portfolios
• Understanding the business impact of IP portfolios
• Understanding the concept of management control systems
• Understanding intangible and IP management control systems
• Understanding the logic of strategy maps and balanced scorecards for IP management

Content

• Part 1 Analyzing IP portfolios
  • Chapter 1: Competitive Intelligence in strategic management
  • Chapter 2: Tools for competitive intelligence
  • Chapter 3: Technological taxonomies
  • Chapter 4: IP landscaping
  • Chapter 5: Portfolio analysis
  • Chapter 6: Statistical indictors and evaluation
• Part 2 Developing IP portfolios
  • Chapter 1: R&D- Portfolios
  • Chapter 2: Innovation- and Technology- Portfolio
  • Chapter 3: Interaction of R&D-, Innovation-, Technology- and Market-Portfolio with the IP Portfolio
  • Chapter 4: Dynamics and controlling of portfolios
  • Chapter 5: IP portfolio management
• Part 3 IP processes and portfolio management
  • Chapter 1: Decision making in IP management
  • Chapter 2: Portfolio development and maintenance
  • Chapter 3: Portfolio based risk management
  • Chapter 4: Enforcement, transactions and monetarization
  • Chapter 5: Portfolio reporting and consequences of detected deficits
• Part 4 Business orientation of IP portfolios
  • Chapter 1: Protecting competitive advantages
  • Chapter 2: Creating exclusivity in business models
  • Chapter 3: Creating beneficial positions in value creating architectures
  • Chapter 4: IP-based exclusivity along customer journeys.
  • Chapter 5: Business process integration of IP to create relevant exclusivity
• Part 5 Management Control Systems
  • Chapter 1: Introduction to management control system
  • Chapter 2: Structure of strategic and operative management control systems
  • Chapter 3: Feedback control model
  • Chapter 4: Cost and investment management
  • Chapter 5: Quality management
• Part 6 Intangible asset management control system
  • Chapter 1: Intangibles in management control systems
  • Chapter 2: IP controlling: benefits and limitations
  • Chapter 3: IP controlling in practice along the intellectual property value chain
  • Chapter 4: IP cost controlling, business model and market impact controlling
  • Chapter 5: Technology roadmap alignment
• Part 7: Balanced scorecard and strategy map for IP controlling
  • Chapter 1: How value is created and how to describe this it
  • Chapter 2: Value creation process in the strategy map
  • Chapter 3: Balanced scorecard framework
  • Chapter 4: Framework for measuring intangible assets
  • Chapter 5: KPI framework for IP based balanced scorecard
• Part 8
• Part 9
• Part 10