Continuing education: Diplôme Universitaire IP Business Administration, 1^st academic year, 2^nd semester

Extent: 10 lectures (parts) á 1,5 h (ca. 2 days class lessons); ca. 50 tutorials/chapters á ca. 15 -25 min.

Key Learning Targets:

• Understanding the disruptive power of the digital transformation
• Understanding the logic and construction of digital business models, platforms and eco-systems
• Understanding the role of IP within digital business models, customer journeys and value-added architecture
• Understanding the application of digital patents to protect digital business models
• Understanding the taxonomy of digital invention principles and claim structures of digital patents

Content

• Part 1 Dynamics of digital transformation
  • Chapter 1: Evolution of the knowledge and service economy
  • Chapter 2: Technologies of the digital transformation
  • Chapter 3: The three diving forces: Moore’s, Nielsen’s and Metclafe’s Law
  • Chapter 4: Network economy
  • Chapter 5: Digital product development
• Part 2 Digital business models
  • Chapter 1: How digital transformation is changing business models
  • Chapter 2: Digital business vs. e-business
  • Chapter 3: Elements of digital business models
  • Chapter 4: Types of business models for digital disruption
  • Chapter 5: Customer Experience and Brand Identity
• Part 3 Digital Eco-Systems
  • Chapter 1: Digital business eco-systems and platform economy
  • Chapter 2: Platforms as central hubs in digital eco-systems
  • Chapter 3: Digital value chains
  • Chapter 4: Curating mechanisms
  • Chapter 5: Competition in a world of digital ecosystems
• Part 4: Evolution of digital transformation in industries
  • Chapter 1: From machines to eco-systems
  • Chapter 2: From functions to customer benefit
  • Chapter 3: From products to services
  • Chapter 4: From domain player to interdomain director
  • Chapter 5: From product sales to operator models
• Part 5: Developing IP strategies for digital business models
  • Chapter 1: Role of IP in Industry 4.0
  • Chapter 2: 360° IP strategy for digital business models
  • Chapter 3: IP Function Deployment
  • Chapter 4: IP along customer journeys
  • Chapter 5: IP in value adding architectures
• Part 6: IP design for generating protected business models
  • Chapter 1: Introduction to IP design
  • Chapter 2: IP design process
  • Chapter 3: IP design to create synthetic inventions
  • Chapter 4: From technologies to business models
  • Chapter 5: Digital patent impacts in business models
  • Chapter 6: Taxonomy of inventing principles for digital patents
• Part 7: Claim structures and inventing principles in digital patents
  • Chapter 1: Classification of digital patents
  • Chapter 2: Claim structures of digital patents
  • Chapter 3: Current practice at EPO with digital patents
  • Chapter 4: application of EPO guidelines to protect digital patents
  • Chapter 5: Artificial intelligence and digital patents
  • Chapter 6: 3D printing and digital patents
• Part 8: International experience with digital patents
• Part 9: Prosecution and enforcement of digital patents
• Part 10 :