Continuing education: Diplôme Universitaire IP Business Administration, 1^st academic year, 2^nd semester

Extent: 10 lectures (parts) á 1,5 h (ca. 2 days class lessons); ca. 60 tutorials/chapters á ca. 15 min.

Key Learning Targets:

• Understanding the impact and different types of innovation and related management implications
• Understanding the process of technology diffusion and change
• Understanding the emergence of dominant designs and their impact on industries
• Understanding process organization and optimization
• Understanding the integration of IP within the innovation process and innovation landscaping

Content

• Part 1 Defining innovation, types of innovation
  • Chapter 1: Why innovation matters – commercialization of innovations
  • Chapter 2: Innovation process
  • Chapter 3: Innovation types
  • Chapter 4: Innovation horizons – from incremental to disruptive
  • Chapter 5: Structure of innovations – from modular to architectural
  • Chapter 6: Summary – Learnings for managing technological innovation
• Part 2 Technology diffusion and disruption
  • Chapter 1: Diffusion types – where does innovation starts and ends?
  • Chapter 2: The s-curve concept
  • Chapter 3: The innovators dilemma – disruptive technologies
  • Chapter 4: Principles of disruptive technologies
  • Chapter 5: Predicting technology change
• Part 3 Dominant design or what is a product?
  • Chapter 1: What is a product – technology, brand, model or design?
  • Chapter 2: The principle of total design
  • Chapter 3: Economics of dominant design – the learning curve
  • Chapter 4: Product life-cycle
  • Chapter 5: Where I’ am – Significant characteristics of the phases of industrial innovation
• Part 4 Management of technological innovation
  • Chapter 1: R&D-, technology and innovation management
  • Chapter 2: Timing of Entry – Entry strategies
  • Chapter 3: Should I lead of follow?
  • Chapter 4: Management product development
  • Chapter 5: The innovation funnel
• Part 5 Process management
  • Chapter 1: Introduction to process management
  • Chapter 2: Business process management
  • Chapter 3: Process maps and process landscapes
  • Chapter 4: IP process map
  • Chapter 5: process visualization and description
  • Chapter 6: performance management and improvement of processes
• Part 6 Stage-gate process and the integration of IP
  • Chapter 1: From idea to market success – structures of stage-gate-process systems
  • Chapter 2: Ideation and scoping
  • Chapter 3: Business case building
  • Chapter 4: Development, testing and validation
  • Chapter 5: Launch and innovation marketing
  • Chapter 6: Objectives management – kill or go on?
• Part 7: IP road mapping and IP design
  • Chapter 1: Introduction to road mapping and scenario thinking
  • Chapter 2: Support tools for technology road mapping
  • Chapter 3: Road mapping for disruptive technical threats and opportunities: the SAILS methodology with IP strategies
  • Chapter 4: Introduction to IP design – generating IP on demand
  • Chapter 5: Example – IP design for individual car parking
• Part 8 Legal : IP Finance
  • Chapter 1: IP and Standards
  • Chapter 2: IP as an asset
  • Chapter 3: IP and Monetization
  • Chapter 4: Securitization of IP Rights
  • Chapter 5: Collateralization of IP Rights
  • Chapter 6: IP and Funds
• Part 9 Legal : IP Exchange
  • Chapter 1 : Patent Pools
  • Chapter 2 : IP and Value Creation
  • Chapter 3 : IP and Contracts
  • Chapter 4 : Licensing Strategies
  • Chapter 5 : Transfer Pricing
  • Chapter 6 : IP and Tax Law
• Part 10 Legal : IP Rights and Filing Strategies
  • Chapter 1 : Patents Filing Strategies & Case Law
  • Chapter 2 : Trademark Filing Strategies & Case Law
  • Chapter 3 : Designs Filing Strategies & Case Law
  • Chapter 4 : Collective Rights Management
  • Chapter 5 : Proceedings before the EPO
  • Chapter 6 : Proceedings before the EUIPO